Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business

The commercial airline industry is one of the most volatile, dog-eat-dog enterprises in the world, and in the late 1990s, Europe’s Airbus overtook America’s Boeing as the preeminent aircraft manufacturer. However, Airbus quickly succumbed to the same complacency it once challenged, and Boeing regained its precarious place on top. Now, after years of heated battle and mismanagement, both companies face the challenge of serving burgeoning Asian markets and stiff competition from China and Japan. Combining insider knowledge with vivid prose and insight, John Newhouse delivers a riveting story of these two titans of the sky and their struggles to stay in the air.

Product details

Hardcover : 199 pages
Title : Boeing versus Airbus: The Inside Story of the Greatest International Competition in Business
Language : English
ISBN-10 : 1400078725
Ranting : 4

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Boeing Versus Airbus: The Inside Story of the Greatest
Youle Kang–John Newhouse's Boeing Versus Airbus introduced me to the fascinating and dangerous world of air industry: the inside story of the greatest international competition in business. As America's most succesful and admired corporation from inception, Boeing aircrafts dominated the commercial airplane market until the European startup Airbus entered the game in 1980s.
Boeing Versus Airbus: The Inside Story of the Greatest
Boeing and Airbus are the sole suppliers of big airliners, but over many of the past twenty years, the two companies were moving in opposite directions. Boeing's multiple troubles, most of them self inflicted, signaled an end to its dominance and pointed up Airbus's methodical rise.Things had begun to change in the late 1980s.
Boeing Versus Airbus: The Inside Story of the Greatest
Boeing Versus Airbus: The Inside Story of the Greatest International petition in Business. John Newhouse. Vintage, 2008 Business & Economics 254 pages. 1 Review "Chronicles the high stakes rivalry between the world's two largest aircraft manufacturers companies that will bet the house on a single airplane. Long one of America's most ...
Boeing versus Airbus: the inside story of the greatest
Boeing versus Airbus: the inside story of the greatest international competition in business Airbus Industrie., Boeing pany., Newhouse, John. Being number one Trading places Folly and hypocrisy Market share, the airlines' enemy Playing the game Meltdown and merger The very large airplane A challenge from Asia Muddling ...
Airbus vs Boeing: Who is truly superior? | International
Boeing is massive, during classic “Airbus vs Boeing” debates, you can’t deny the fact that Boeing is massive in comparison to Airbus. Boeing’s plants are bigger, their aircraft are bigger, their offices are bigger, even their market cap is bigger!
9781400078721: Boeing versus Airbus: The Inside Story of
The fortunes of Boeing and Airbus were both closely tied to the style and the aura of these two remarkable leaders whose paths barely crossed. Each of them got on well with and had the respect of his opposite numbers in the airline and engine businesses, partly because they were both hands on managers who knew airplanes from the wheels up.
Boeing Versus Airbus: The Inside Story of the Greatest
This item: Boeing Versus Airbus: The Inside Story of the Greatest International petition in Business… by John Newhouse Paperback £12.82 In stock. Sent from and sold by .
Boeing versus Airbus: The Inside Story of the Greatest
The new book, "Boeing Versus Airbus," describes an equally primal contest for survival, and the diametrically opposite strategies pursued by Boeing and Airbus. Unfortunately, the book is neither as well written nor as well edited as the first book, repetitive and full of opinions that don't always stand the test of time.
Airbus vs Boeing: Which Is Better | Reader's Digest
In 2018, Boeing delivered 806 jets to customers while Airbus was close behind with 800 deliveries. Statistics are one thing, but when it comes to functionality, what do flight attendants think ...