Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives

Communicating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States. Growing multiculturalism creates both new opportunities for marketers as well as new challenges. With a balance of theoretical and practical perspectives, this text explores how to develop successful campaigns targeting Hispanic Americans, African Americans, and Asian Americans. Complete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers – from marketing mix elements to cultural norms and values. Communicating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.

Product details

Hardcover : 199 pages
Title : Communicating With the Multicultural Consumer: Theoretical and Practical Perspectives
Language : English
ISBN-10 : 082048119X
Ranting : 4

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municating with the Multicultural Consumer: Theoretical
municating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an...
9780820481197: municating With the Multicultural
municating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
municating with the Multicultural Consumer
municating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
municating with the Multicultural Consumer: Theoretical
marketing mix elements to cultural norms and values. municating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses,
municating with the multicultural consumer
plete with current examples and case studies, it addresses the key issues that must be kept in mind when creating effective communications programs for ethnic consumers from marketing mix elements to cultural norms and values. municating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing.
municating With the Multicultural Consumer: Theoretical
municating with the Multicultural Consumer is an ideal text for advanced undergraduate and graduate students in specialized courses dealing with ethnic advertising or marketing. It is also an effective supplementary text for introductory advertising, marketing or mass communication courses, and would be useful to advertising practitioners – whether on the client side or within the advertising agency.
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municating with the Multicultural Consumer highlights demographic changes impacting the consumer marketplace in the United States Growing multiculturalism creates both new opportunities for marketers as well. Download é PDF, DOC, TXT or eBook Ä Barbara Mueller.
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