The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism

While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business."[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review"An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review"Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail"The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times"An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine"Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details

Product details

Hardcover : 199 pages
Title : The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
Language : English
ISBN-10 : 226260127
Ranting : 3.9

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The Conquest of Cool: Business Culture, Counterculture
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism [Frank, Thomas] on . *FREE* shipping on qualifying offers. The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism
The Conquest of Cool: Business Culture, Counterculture
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism. While the youth counterculture remains the most evocative and best remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked.
THE CONQUEST OF COOL: Business Culture, Los Angeles Times
“The Conquest of Cool” is the answer from a historical perspective. Seeking the origins of the countercultural critique, Frank finds them not on the campus or in the commune but in the business...
The Conquest Of Cool Business Culture Counterculture And
the conquest of cool business culture counterculture and the rise of hip consumerism By Dr. Seuss FILE ID b3848a Freemium Media Library 1997 xii 287 pages appendix tables notes and index 2295 cloth isbn 0 226 25991 9 reviewed for h net
The Conquest Of Cool Business Culture
conquest of cool business culture and numerous book collections from fictions to scientific research in any way. in the middle of them is this the conquest of cool business culture that can be your partner. Consider signing up to the free Centsless Books email newsletter to receive update notices for
Conquest of Cool by Thomas Frank, excerpt
The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank © 1997, 264 pages, 18 halftones, 7 tables Cloth $22.95 ISBN: 0 226 25991 9 Paper $17.50 ISBN: 0 226 26012 7 For information on purchasing the book—from bookstores or here online—please go to the webpage for The Conquest of Cool.
The Conquest Of Cool Business Culture Counterculture And
the conquest of cool business culture counterculture and the rise of hip consumerism Oct 28, 2020 Posted By Irving Wallace Ltd TEXT ID 984b99ea Online PDF Ebook Epub Library that differs dramatically from the accounts of youth rebellion and sell out that have become so familiar over the years the conquest of cool forsakes the conquest of cool
The Conquest Of Cool Business Culture Counterculture And
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The Conquest Of Cool Business Culture Counterculture And
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