Counter-Cola: A Multinational History of the Global Corporation

Counter-Cola charts the history of one of the world’s most influential and widely known corporations, The Coca-Cola Company. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of corporate power within the key economic transformations—liberal, developmentalist, neoliberal—of the twentieth and twenty-first centuries. Coca-Cola's success has not gone uncontested. People throughout the world have redeployed the corporation, its commodities, and brand images to challenge the injustices of daily life under capitalism. As Ciafone shows, assertions of national economic interests, critiques of cultural homogenization, fights for workers’ rights, movements for environmental justice, and debates over public health have obliged the corporation to justify itself in terms of the common good, demonstrating capitalism’s imperative to either assimilate critiques or reveal its limits.

Product details

Hardcover : 199 pages
Title : Counter-Cola: A Multinational History of the Global Corporation
Language : English
ISBN-10 : 520299027
Ranting : 4

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Counter Cola A Multinational History of the Global Corporation
Counter Cola A Multinational History of the Global Corporation. by Amanda Ciafone (Author) May 2019; First Edition; Hardcover $85.00, £70.00 Paperback $29.95, £25.00 eBook $29.95, £25.00; Title Details. Rights: Available worldwide Pages: 424 ISBN: 9780520299023 Trim Size: 6 x 9 Illustrations: 24 b w images
Counter Cola: A Multinational History of the Global
Counter Cola charts the history of one of the world’s most influential and widely known corporations, the Coca Cola pany. It tells the story of how, over the past 130 years, the corporation has...
Counter Cola: A Multinational History of the Global
Counter Cola charts the history of one of the world’s most influential and widely known corporations, The Coca Cola pany. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal the pursuit of ...
Counter Cola: A Multinational History of the Global
Counter Cola: A Multinational History of the Global Corporation. Counter Cola charts the history of one of the world's most influential and widely known corporations, The Coca Cola pany. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries.
Counter Cola: A Multinational History of the Global
Counter Cola: A Multinational History of the Global Corporation. By Amanda Ciafone. Oakland: University of California Press, 2019. xiv 409 pp. Photographs, illustrations, bibliography, notes, index. Paper, $29.95. ISBN: 9780520299023. Bart Elmore
Amanda Ciafone Counter Cola: A Multinational History of
“The pany made stuff while staying out of the business of making stuff” (5), writes Ciafone before setting to explain how it did that in the following three hundred pages of Counter Cola: A Multinational History of the Global Corporation. More ominously, the company has been a trendsetter in outsourcing production; securing tax havens for its profits; locking national and regional bottlers in restrictive contracts, which also controlled the way they commercialized the product ...
Counter Cola: A Multinational History of the Global
Request PDF | On May 28, 2019, Amanda Ciafone published Counter Cola: A Multinational History of the Global Corporation | Find, read and cite all the research you need on ResearchGate
Counter Cola: A Multinational History of the Global
Counter Cola: A Multinational History of the Global Corporation. A compelling peek into the hidden history of a global icon, Counter Cola: A Multinational History of the Global Corporation challenges preconceived notions of what it means—and what it takes—to be successful on the global stage of capitalism. Over the past 130 years, Coca Cola has become a staple of everyday life, the iconic font and bottle shape instantly recognizable to individuals in countries around the world.
Counter Cola: A Multinational History of the Global
Counter Cola charts the history of one of the world’s most influential and widely known corporations, The Coca Cola pany. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries.
Counter Cola : A Multinational History of the Global
Product Information. Counter Cola charts the history of one of the world's most influential and widely known corporations, The Coca Cola pany. Over the past 130 years, the corporation has sought to make its products, brands, and business central to daily life in over 200 countries. Amanda Ciafone uses this example of global capitalism to reveal ...