Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands

Banking is under threat. Despite access to fast-paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved brand and are stifling change. To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking―a cultural change concept that brings the consumer to the center of rethinking banking products and delivery. This book starts with a history of the space then moves into an overview of what FinTech is. After discussing the state of banking today including stories from the biggest names in the industry, the concept of Emotional Banking and Brand are introduced as an answer to the problems outlined above. It concludes with examples of best practices and a hands-on approach on how to change the inertia, become a brand and make customers fall in love with their bank. Some of the questions this book tackles include: · Why don’t banks “care”?· How many banks will survive?· What is FinTech and why does it matter?· Can Banks become beloved brands and find their way to the consumer’s heart?· Why is there a disconnect between what we say and what we do in the industry?· Is inertia in banking a result of broken internal culture?· Which big brand or challenger will be at the top in 5 years?

Product details

Hardcover : 199 pages
Title : Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands
Language : English
ISBN-10 : 3319756524
Ranting : 3.9

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BOOK – Emotional Banking™
BOOK. The book “Emotional Banking: Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands” is now available in paperback and as a digital download from Palgrave McMillan and .
Emotional Banking Fixing Culture, Leveraging FinTech
Emotional Banking Book Subtitle Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands Authors. Duena Blomstrom; Copyright 2018 Publisher Palgrave Macmillan Copyright Holder The Editor(s) (if applicable) and The Author(s) eBook ISBN 978 3 319 75653 0 DOI 10.1007 978 3 319 75653 0 Hardcover ISBN 978 3 319 75652 3 Softcover ISBN 978 3 030 09288 7
Emotional Banking: Fixing Culture, Leveraging FinTech, and
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Emotional Banking: Fixing Culture, Leveraging FinTech, and
Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands. Banking is under threat. Despite access to fast paced technology known as fintech, an antiquated business model and internal organisational paralysis do not allow for the creation of a truly beloved brand and are stifling change.
Emotional Banking: Fixing Culture, Leveraging FinTech, and
Buy Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands 1st ed. 2018 by Blomstrom, Duena (ISBN: 9783319756523) from 's Book Store. Everyday low prices and free delivery on eligible orders.
Emotional banking : fixing culture, leveraging FinTech
Emotional banking : fixing culture, leveraging FinTech, and transforming retail banks into brands. [Duena Blomstrom] "Banking is under threat. Despite access to fast paced technology known as FinTech, an antiquated business model and internal organizational paralysis do not allow for the creation of a truly beloved ...
Emotional Banking : Fixing Culture, Leveraging FinTech
Emotional Banking Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands by Duena Blomstrom 9783319756523 (Hardback, 2018) Delivery US shipping is usually within 7 to 11 working days.
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Blomstrom D Emotional Banking: Fixing Culture, Leveraging
Blomstrom D. Emotional Banking: Fixing Culture, Leveraging FinTech, and Transforming Retail Banks into Brands ... To survive and thrive when their competition is catching up, banks must understand the principles behind Emotional Banking?a cultural change concept that brings the consumer to the center of rethinking banking products and delivery.
Emotional Banking™ – We must investigate customers
In her book “Emotional Banking ™ Fixing Culture, Leveraging FinTech and Transforming Retail Banks into Brands”, Blomstrom tells the story of having arrived at the realization that people’s feelings about their money were not investigated and her quest to explore why banks haven’t done so. Also in the book, some of the methods of cultural change ...