Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them

Will Your Organization Still Be Here in Ten Years?It's a familiar story: A company rises to become an industry leader. Competitors try to emulate it. Analysts rave about it. The CEO's picture is splashed across magazine covers. Then the company stumbles, profits erode, and the stock plummets. How does this happen? Why do good companies so often go bad? More important, what can you do to prevent it from happening to your company?In Revival of the Fittest, Donald N. Sull takes a provocative look at corporate failure and proposes a practical new model for effecting change that can vastly increase your organization's lifespan. Ironically, argues Sull, leaders sow the seeds of failure during a company's most successful times, when they make a set of commitments-whether to a core strategy, a key customer, or an innovative manufacturing method-that constitute the company's success formula. Managers become so married to the formula that they can't divorce themselves from it when the competitive situation changes. They respond to the future by doing more of what worked in the past-a phenomenon Sull calls "active inertia." Based on extensive global research into successful and failed transformations across many industries, Revival of the Fittest introduces a three-step model for making transforming commitments-actions that prevent managers from reinforcing old behaviors in the face of change. Sull identifies five areas in which transforming commitments can be anchored-strategic frames, processes, relationships, resources, and values-and provides diagnostic tests, hands-on tools, and real company examples to show how managers can:Gauge their company's susceptibility to active inertiaDetermine which commitment is right for a specific situationAppoint the best person to lead the chargeEnsure that the new commitment sticksAvoid common mistakes that can sabotage the transformation effortWeigh the personal risks associated with leading corporate changeIn an unpredictable marketplace, commitments can make and break a company. But Sull shows that corporate demise is not inevitable. Through transforming commitments, revival of the fittest is possible-and managers can make the difference.Donald N. Sull is Assistant Professor of Business Administration in the Entrepreneurial Management area at Harvard Business School.

Product details

Hardcover : 199 pages
Title : Revival of the Fittest: Why Good Companies Go Bad and How Great Managers Remake Them
Language : English
ISBN-10 : 1578519934
Ranting : 3.9

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Revival of the Fittest: Why Good panies Go Bad and How
Based on extensive global research into successful and failed transformations across many industries, Revival of the Fittest introduces a three step model for making transforming commitments actions that prevent managers from reinforcing old behaviors in the face of change. Sull identifies five areas in which transforming commitments can be anchored strategic frames, processes, relationships, resources, and values and provides diagnostic tests, hands on tools, and real company examples to ...
Revival of the fittest : why good companies go bad and how
Revival of the fittest : why good companies go bad and how great managers remake them by Sull, Donald N. (Donald Norman) Publication date 2003 Topics Organizational change, Organizational effectiveness, Corporate image Publisher Boston, Mass. : Harvard Business School Press Collection
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Revival of the Fittest: Why Good panies Go Bad and How
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Revival of the fittest must replace survival of the fittest. The phrase ‘survival of the fittest’ originated in the evolutionary theory, highlighting the higher probability that ‘fit’ individuals have as compared to ‘unfit’ individuals when it comes to survival.
Revival of the fittest : why good companies go bad and how
They respond to the future by doing more of what worked in the past a phenomenon Sull calls 'active inertia.Based on extensive global research into successful and failed transformations across many industries, "Revival of the Fittest" introduces a three step model for making transforming commitments actions that prevent managers from reinforcing old behaviours in the face of change.
com: Customer reviews: Revival of the Fittest: Why
Like many books, Revival of the Fittest suggests that how firms cope with change determines their fate. Don Sull argues that because of the landscape in which firms operate changes, in order to stay competitive, their strategies and commitments should also change. However, managers have a tendency to adhere to what have brought them success.
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Revival of the fittest: why retro sportwear is back in vogue Once forgotten heritage sportswear brands have become one of fashion’s hottest tickets. Drapers looks at the unlikely revival and how brands are making sure they stay on top. By Emily Sutherland 1 August 2017
The Revival Of The Fittest | Sport | The Guardian
The Revival Of The Fittest The last World Cup ended disastrously for Ronaldo and in four injury plagued years since then he has hardly played at all. Now he is healthy again and back in form.