Tough Sell: Fighting the Media War in Iraq

Like the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age. Tom Basile takes readers behind the scenes during his time as a civilian advisor in Iraq during the Iraq War, describing his mission and the struggle to communicate about the war as it became more deadly and less popular at home. The U.S.-led coalition wasn’t merely engaged in a fight to build a more tolerant, participatory society against incredible odds. It was also in a constant clash with forces that influenced public perception about the mission. During those difficult years, it became clear that warfare was now, more than ever, a blend of policy, politics, and the business of journalism. Basile critiques the media’s reporting and assesses the Bush administration’s home-front communications strategy to argue that if policymakers fail to effectively articulate their strategy, manage their message, and counter misinformation, they will find themselves unable to execute that policy. That, Basile argues, places the United States at great risk. Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror.

Product details

Hardcover : 199 pages
Title : Tough Sell: Fighting the Media War in Iraq
Language : English
ISBN-10 : 1612349005
Ranting : 3.9

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Tough Sell: Fighting the Media War in Iraq — Tom Basile
Tough Sell blends Basile’s personal story with lessons from the media war in Iraq that can improve our ability to communicate about and prosecute the War on Terror. High Praise for Tough Sell “ Basile’s …thought provoking book … provides keen insights into what it takes to make strategic communication in war zones a success and into the obstacles to good strategic communication.
Tough Sell: Fighting the Media War in Iraq by Tom Basile
Tough Sell: Fighting the Media War in Iraq. Like the War on Terror, the Media War rages on. More than ever, America’s ability to fight and win against ISIS requires that we understand how best to communicate about war in the digital age.
Tough Sell: Fighting the Media War in Iraq by Tom Basile
Tough Sell is highly recommended."—Parameters. Parameters “This candid and engrossing first person account of communications and media relations in the early days of the occupation in Iraq is full of lessons for ongoing conflicts today.”—Max Angerholzer III, president and CEO, Center for the Study of the Presidency and Congress
Tough Sell: Fighting the Media War in Iraq on JSTOR
Those who define today’s “conventional wisdom” in Washington would have us believe that the second U.S. Iraqi war was a failure. So pervasive is this mindset that, as a presidential candidate, even Jeb Bush, former president George W. Bush’s own brother, fled in horror from the prospect of defending the 2003 decision to invade Iraq and overthrow Saddam Hussein.
com: Tough Sell: Fighting the Media War in Iraq
“Tough Sell gives readers his unique insight into forging the delicate balance between winning wars and informing the public about realities on the ground in foreign conflicts. . . . Basile’s perspective will become a classic and help readers understand the dangerous politicizing of foreign policy coverage by today’s media.
9781612349008 tough sell: fighting the media war in iraq
Tough Sell: Fighting the Media War in Iraq. Basile, Tom Bolton, John R. Potomac Books 2017 05 01 Hardcover 320 Pages isbn 10: 1612349005 isbn 13: 9781612349008 Book Textbook Details You might like Add to parison Cart
Tough Sell: Fighting the Media War in Iraq
Tough Sell: Fighting the Media War in Iraq Tom Basile John R. Bolton, Contributor Potomac Books (May 1, 2017) Hardcover $32.95 (320pp) 978 1 61234 900 8 This book masterfully blends military history with politics and media studies. Tom Basile’s Tough Sell is an ode to the many men and women who worked for the Coalition Provisional Authority
Tough Sell: Fighting the Media War in Iraq | IndieBound org
Tough Sell (Hardcover) Fighting the Media War in Iraq. By Tom Basile, John R. Bolton (Foreword by) . Potomac Books, 9781612349008, 320pp. Publication Date: May 1, 2017
Tough Sell: Fighting the Media War in Iraq > Air
In Tough Sell: Fighting the Media War in Iraq, Tom Basile, a media commentator, author, and recent New York State Senate candidate, takes questions of public perception and media power as his objects. The lens through which he examines these questions is Iraq.
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